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For the second consecutive year, Fallon Clinic has received a Silver award in the category of “Best Overall Internet Site” among medical practices/clinics in a national competition sponsored by Strategic Health Care Communications, publishers of Strategic Health Care Marketing and eHealthcare Strategy & Trends.
In 2009, this annual award program attracted more then 1,100 entries in 12 different categories. Judges looked at how sites compared with others in their organization’s classification. They also reviewed sites based on a proprietary multi-point standard of Internet excellence. A total of 116 individuals familiar with healthcare and the Internet judged the entries.
Improvements in Web design and content were largely focused on supporting and strengthening e-business functions that can deliver significant, measurable value, such as physician referral, service line inquiries, donations, online bill payment, and support for special promotions. These areas were enhanced through better site design and solid content additions.
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